The famous dress photo.

The mom of the bride wore white and gold. Or was it blue and black?

From a photograph of the gown the bride posted on the net, there was wide disagreement. A handful of days after the wedding ceremony very last weekend on the Scottish island of Colonsay, a member of the wedding band was so pissed off by the absence of consensus that she posted a photo of the gown on Tumblr, and questioned her followers for suggestions.

“I was just wanting for an answer since it was messing with my head,” mentioned Caitlin McNeill, a 21-year-previous singer and guitarist.

In just a 50 %-hour, her submit captivated some 500 likes and shares. The image shortly migrated to Buzzfeed and Fb and Twitter, setting off a social media conflagration that few have been able to resist.

As the debate caught hearth throughout the Online — even experts could not agree on what was triggering the discrepancy — media businesses rushed to get article content on line. Much less than a half-hour just after Ms. McNeil’s first Tumblr submit, Buzzfeed posted a poll: “What Colors Are This Dress?” As of Friday afternoon, it had been considered far more than 28 million occasions. (White and gold was winning handily.)

At its peak, a lot more than 670,000 people had been concurrently viewing Buzzfeed’s put up. Concerning that and the rest of Buzzfeed’s blanket protection of the dress Thursday night time, the web page very easily smashed its previous records for visitors. So did Tumblr.

Everybody, it would seem, experienced an feeling. And everyone was confident that he, or she, was suitable.

“I never fully grasp this odd gown discussion and I truly feel like it’s a trick by some means,” Taylor Swift wrote on Twitter. “PS it is Naturally BLUE AND BLACK.”

“IT’S A BLUE AND BLACK Gown!” wrote Mindy Kaling. “ARE YOU KIDDING ME,” she ongoing, which includes an unprintable modifier for emphasis.

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