In the world of broadcast journalism, presenters are often judged not just for their skills but also for their appearance. Oriini Kaipara, a trailblazing TV presenter, found herself at the center of controversy for her facial tattoo, the moko kauae, a traditional symbol of Māori culture. Despite receiving widespread admiration, a minority of viewers criticized her for the tattoo, prompting Kaipara to deliver a powerful response.
The Historic Moment That Redefined Primetime News
Oriini Kaipara made history in 2021 when she became the first person to host a primetime national TV news program in New Zealand while proudly wearing a moko kauae. This traditional Māori tattoo, which starts at the sides of her lips and extends down her chin, is a cultural emblem of immense significance.
For many, Kaipara’s presence on-screen was a source of pride and inspiration. Social media platforms buzzed with comments from fans expressing their support and admiration for her representation of Māori heritage. One supporter wrote, “It’s beautiful and about time,” while another shared, “I don’t understand why anyone would have a problem with this.”
But not everyone shared this enthusiasm.
Facing Backlash: A Viewer’s Harsh Criticism
Among the viewers who objected to Kaipara’s moko kauae was a man named David. He described the tattoo as a “bad look” and even referred to it incorrectly as a “moku.” David went further, expressing frustration with Kaipara’s use of the Māori language during her broadcasts. He claimed it was “offensive” and “aggressive-looking” and demanded that she stop.
David’s complaint was one of the few that criticized not only Kaipara’s tattoo but also her broader efforts to integrate Māori culture into mainstream media. Such comments highlighted a lingering cultural ignorance that persists despite growing efforts to embrace diversity.
The Cultural Significance of the Moko Kauae
The moko kauae is much more than just a tattoo. It is a sacred tradition within Māori culture, symbolizing identity, heritage, and the deep connection to one’s ancestors. Kaipara explained that her moko kauae serves as a personal reminder of her roots and a source of empowerment.
“When I doubt myself, and I see my reflection in the mirror, I’m not just looking at myself. I’m looking at my grandmother and my mother, and my daughters, and hers to come after me,” she told CNN. “It empowers me.”
This cultural practice is not simply an aesthetic choice but a profound expression of lineage and pride. For Kaipara, wearing the moko kauae on such a prominent platform is both an honor and a responsibility, showcasing the richness of Māori culture to a global audience.
Kaipara’s Bold Response to Criticism
After enduring repeated complaints, Kaipara decided to address David’s comments head-on. Sharing her response on Instagram, she delivered a measured but firm rebuttal. She began by correcting his pronunciation, stating, “It is moko, not moku. A simple, helpful pronunciation guide of ‘Maw-Caw’ will help you articulate the word correctly.”
Kaipara went on to highlight the significance of the moko kauae, emphasizing that it is an ancient cultural marking of the indigenous people of Aotearoa (New Zealand). She addressed David’s discriminatory tone directly, stating, “Moko and people with them are not threatening nor do they deserve such discrimination, harassment, and prejudice.”
Her response was applauded by her followers, who praised her for standing up against ignorance and prejudice. The message resonated deeply, sparking further conversations about cultural representation and acceptance in media.
Support from Fans and Advocates
While a small minority criticized Kaipara, the overwhelming majority celebrated her courage and cultural pride. Social media became a rallying ground for supporters, with many expressing their admiration for her resilience.
One fan noted, “We need more Māori advocates in key roles across every sector,” echoing Kaipara’s own sentiment. Her presence on primetime television was seen as a victory for representation, breaking barriers for indigenous people in mainstream media.
A Broader Conversation About Diversity
Kaipara’s experience sheds light on a broader issue: the need for greater diversity and inclusion in media. Her moko kauae not only represents her personal journey but also serves as a powerful statement about the importance of cultural identity.
For too long, traditional media has adhered to rigid standards that exclude marginalized voices. Kaipara’s role as a Māori woman with a moko kauae challenges these outdated norms and invites audiences to embrace a more inclusive vision of representation.
Conclusion
Oriini Kaipara’s journey as a TV presenter with a moko kauae is a testament to the power of authenticity and cultural pride. While her tattoo sparked criticism from a minority of viewers, it also ignited meaningful conversations about diversity and representation in the media.
Kaipara’s bold response to her detractor underscores her unwavering commitment to her heritage and her determination to pave the way for future generations. Her story reminds us that embracing our roots, even in the face of adversity, is a powerful act of resilience and empowerment.
